Cheif Wellness Officer-Divita Kanoria, founder of "tathaastu" at ELLE-India global Beauty award "In natural category" for the year 2008-2009. It is really a very big achivement for "Tathaastu" brand and all credit goes to day and night efforts she has putted for 100% natural production.
Read more about "Tathaastu" in media:
http://www.modelsntrends.com/story-New-beauty-brand-Tathaastu-now-in-India-580.htmlhttp://www.google.com/search?q=They+will+walk+the+ramp+for+%27good+cause%27+&rls=com.microsoft:*:IE-SearchBox&ie=UTF-8&oe=UTF-8&sourceid=ie7&rlz=1I7GGLL_enhttp://www.thaindian.com/newsportal/lifestyle/they-will-walk-the-ramp-for-good-cause_100218472.htmlhttp://blog.taragana.com/e/2009/07/15/they-will-walk-the-ramp-for-good-cause-16729/http://www.newkerala.com/nkfullnews-1-73968.htmlhttp://www.hindustantimes.com/News-Feed/fashionandbeauty/They-will-walk-the-ramp-for-good-cause/Article1-432832.aspxTathaastu and its coverge in online media:
http://verveonline.com/76/fashion/ethicalbeauty.shtmlTathaastuConserving To CareThe Brand: Wellness brand Tathaastu believes in the earth and its goodness. Conservation and collective consciousness forms the base of all its products.The Philosophy: “Our brand philosophy is about holistic wellness. It is a lifestyle change rather than a feel-good factor. Remaining true to our USP of being 100 per cent natural and fresh, Tathaastu does not use any preservatives (though this means lowering the shelf life) but use oils that are extracted from nature itself - be it the flowers, leaves, bark of a plant.” says Divita Kanoria, chief wellness officer, Tathaastu. They do not believe in making animals guinea pigs to test products and also use recyclable packaging material.
EQTathaastu supports Shikshaantra, a remedial education and adult education programme by Khushii (an NGO that is spearheaded by Kapil Dev). The main objective of this project is to teach those who have never attended school, or those who have dropped out of school due to varied reasons. Attempts are made to integrate the dropouts into mainstream schooling and to regenerate the lost interest of these children in studies. Khushii also aims to help achieve economic development by imparting functional literacy to adults in rural areas. “We earmark a certain percentage of our profit/revenue for knowledge creation. We totally believe in this because we think that knowledge only can create a holistic feeling of wellbeing within our communities, society and the country at large. In fact we launched Tathaastu on the 24th of July at a fundraiser evening for Khushii,” says Kanoria. To take this mission forward they are also working on providing scholarships to underprivileged children by evaluating their performances in school.
